Strategic communications can save lives! The “You Have the Power to Save Lives” campaign won three Silver honors at the 2025 Anthem Awards after reaching 32M+ people and increasing naloxone awareness, access, and confidence in Black American communities.
Screenshot of Terrell Jones in Vital Strategies’ “Harm Reduction Saves Lives” advertising campaign Despite significant strides in drug policy in recent decades, and changing attitudes about some substances, stigmatization of people who use drugs remains a pervasive...