Helping leaders, organizations, and creators find clarity in a changing world.

Strategic communications, narrative development, leadership advisory, writing, and creative exploration

Sharda Williams Madsen
Sharda Williams Madsen

I help people make sense of complexity.

For more than two decades, I’ve worked at the intersection of communications, strategy, leadership, storytelling, and social change.

My work helps leaders and organizations align their message, audiences, and actions so they can communicate with greater clarity, resonance, and impact.

Today, my interests increasingly extend beyond communications into questions of creativity, consciousness, meaning, mortality, and what it means to be human in an age of rapid technological change.

Explore My Expertise

Strategic Communications

Helping organizations align narrative, audience engagement, leadership communications, and impact.

Leadership & Advisory

Supporting leaders through growth, change, complexity, and public-facing communications.

Writing & Creative Projects

Exploring creativity, mortality, culture, and consciousness through fiction, essays, performance, and emerging media.

Some of the groups I have worked with

Color Lines logo
Race Forward logo
Surdna Foundation
Color Lines logo
Open Society Foundations logo
Race Forward logo
Surdna Foundation
Color Lines logo
Open Society Foundations logo
Race Forward logo
Surdna Foundation

“Sharda is simply amazing. I call her the client whisperer because she knows how to enter a high-pressure situation with seemingly impossible deadlines and create systems that both get the job done and calm everyone down. If Sharda says ‘I got it,’ you know that it’s taken care of. Sharda is also one of the best communicators and keenest listeners that I’ve met in 20+ years of journalism. She has a gift for taking in what people are saying, harvesting the most useful parts and combining them with the views of others, for a total package.”

Akiba Solomon, former Senior Editorial Director, Colorlines.com

“I had the enormous pleasure of working with Sharda in her role at DPA and then hiring her as consultant. Sharda’s work is consistently thoughtful, thorough, and innovative. As a consultant, she showed enormous flexibility and sensitivity to the specific needs we had, modifying her approach and materials to suit our audience. She was prompt, often beating deadlines, and went above and beyond the scope of her contract. Sharda is a skilled and talented presenter, able to keep folks engaged and adapt to their needs on the fly. Her communications expertise and skills are unmatched.””

– Jules Netherland, Managing Director, Dept. of Research & Academic Engagement
Drug Policy Alliance

“Sharda is one of the most effective communications professionals I know. She has great judgment, is an excellent manager, and can keep track of a million details while focused on the big goals. She’s also an excellent writer and has consistently progressive politics. She’s fun and creative to work with, as well as conscientious. Highly recommend!””

– Rinku Sen, Executive Director
Narrative Initiative

“Sharda Sekaran has keen instincts on the intersection of organizational development and communications strategy. She build narratives effortlessly but also knows how to create the infrastructure within an organization to move them. She is an inherently collaborative thinker and knows how to build off the strengths of any group of people. Sharda has the rare gift of helping an organization deliver a simple message effectively within a complex strategy and situating both perfectly in relation to one another. I recommend her without reservation.”
– Cathy Albisa, former Executive Director, Partners for Dignity and Rights

“Sharda is a master at supporting people to tell their story in ways that create maximum impact for social justice. As a communication strategist, she has an impressive portfolio of campaigns that have advanced the drug policy reform movement. Best of all she is an excellent collaborator and joy to work with.”
– Piper Anderson, Founder of Create Forward | Storyteller | Consultant | Facilitator

Let’s Connect

Whether you’re navigating organizational change, developing a communications strategy, launching a new initiative, or exploring a creative collaboration, I’d love to hear from you.